PetSmart brand. My son bought it when he got a used pickup truck, and tried (without success) to modify it to work with his 60/40 bench seat. As I recall it was originally marketed to cover REAR seats of cars, where your hair-shedding muddy-pawed dog might ride. The white plastic tubes can be pressed into the gap in the seats. Not sure if it can be sewn (or Gorilla taped) back the way it origin...